Website Redesign + Growth

Proposal | Dr. Miriam Joseph

Objective

This project is designed to turn your website into a high-converting patient acquisition asset—one that attracts the right families, builds trust instantly, and converts Google Ads traffic into real appointments.

We will combine:

The clinical credibility your audience needs,
With an artistic/editorial, nostalgic NYC feel (inspired by josephleonard.com),
A mobile-first experience that feels premium, loads fast, and converts on phones,
A conversion-driven structure (clear messaging, testimonials upfront, strong CTAs, frictionless forms/calls),
And an SEO-ready foundation (proper page structure, titles/meta, headings, internal linking, image optimization, and technical best practices),

While subtly communicating the true outcome of your work: happier, thriving children and relieved families—without looking childish, generic, or “boxy.”

Prepared by Laion LLC.

Dated February 20th, 2026

Business Overview

Best if you want: a premium redesign fast, stronger conversion flow, and a website that “works” immediately for paid traffic.

What’s Included

1) Design + Experience (Editorial, Premium, Not Boxy)

Complete redesign using your current sitemap (same pages, better structure and visual flow)
Modern editorial layout system (typography, spacing, composition)
Large imagery/video integration for “real NYC” energy + nostalgic tone
Testimonials upfront (above the fold or immediately after hero)
Clear call-to-action paths: Call / Request an Appointment / Contact Form
Mobile-first optimization (it must feel premium on the phone)

2) Conversion Architecture (So visitors take action)

Stronger hero messaging (what you do + who it’s for + outcome)
Trust stacking: credentials, proof, process clarity
Content hierarchy so families quickly understand: What happens, how it helps, what they’ll get

3) SEO Foundation (Baseline)

Proper H1/H2 structure
Page titles + meta descriptions (essential baseline)
Image alt-text optimization
Internal linking improvements (basic)
Speed and technical best practices (within Wix/Wix Studio constraints)

Investment
$2,997

Timeline
Typically 2–3 weeks depending on feedback speed and content readiness.

Option 2 — Complete Growth System (Redesign + SEO + AI Search + Blog)

Best if you want: to rank organically on Google over time, build authority, reduce reliance on paid ads, and scale visibility with long-term compounding.

This includes everything from Option 1, plus a complete SEO + AI-search growth architecture.

Why the Advanced Sitemap Matters (The Strategic Advantage)

Most professional websites fail because they are “pretty brochures.”
They don’t match how people actually search.

When someone searches on Google, they don’t search “doctor website.”

They search specific problems, outcomes, and intent, like:

“neuropsychological evaluation NYC”
“ADHD evaluation child”
“learning disability testing”
“school accommodations neuropsych”
“autism evaluation neuropsychologist”
“executive functioning assessment”

More strategic pages = more ways to be discovered.
Each page becomes a targeted “entry point” for high-intent searches, which means:

Higher quality leads
Better conversion rate
Stronger credibility
Organic ranking growth (compounds month after month)
Less dependence on ad spend long term

What’s Included (Advanced)

1) New SEO-Driven Sitemap (Built for Rankings + Conversions)

We’ll design and build a structured site that targets:

Core service intent
Outcomes + process questions
Local intent (NYC / your real service area)
Parent concerns, school concerns, and referral intent

Examples of strategic pages (final list defined after research):

Neuropsychological Evaluations (Primary)
ADHD Evaluations
Learning Disorders / Dyslexia
Autism Evaluations
Executive Functioning / Attention
School Accommodations & Testing
What to Expect (Process)
Results & Recommendations (Deliverables families receive)
FAQ Hub (high-converting, high-ranking)
Contact (conversion-focused)

2) Blog System = Your Organic Ranking Engine

Blog structure + categories + templates
Editorial strategy aligned with real search behavior
8 initial SEO blog posts to launch momentum
Internal linking plan connecting posts → service pages (critical for authority)

3) Technical SEO + AI Search Optimization

Advanced title/meta strategy per page (not generic)
Schema markup (Professional Service + FAQ where appropriate)
Internal linking strategy for topical authority
Indexing readiness + SEO setup essentials

Investment

$6,997

Timeline

Typically 4–6 weeks depending on scope and content approvals.

Payment Terms (Both Options)

$200 to start
50% after the first homepage mockup
Remaining 50% before launch

Google Ads Campaigns (Add-On / Separate Investment)

Important: Google Ads management is not included in Option 1 or Option 2, because it is an ongoing performance service.

Google Ads Setup + Optimization (Add-On)

Includes:

Campaign review + structure rebuild (if needed)
Keyword strategy + negative keywords
Location targeting optimization
Ad copy improvements (multiple ad variations)
Conversion tracking guidance (calls/forms)
Landing page alignment (to improve performance + reduce wasted spend)

Investment (monthly management): from $450/month + ad spend (paid to Google)
(Final depends on number of services + locations + campaign complexity.)

Monthly Maintenance (Option 2 Continuation)

SEO is not a “one-time switch.” It’s a compounding system.
If you want consistent growth, we recommend a monthly plan after launch.

Growth & Maintenance Plan (Monthly)

Includes:

Ongoing SEO improvements (titles, internal links, content refinement)
2 new SEO blog posts/month (or 1 post + 1 new page)
Monthly performance review (rankings + traffic trends + leads)
Light website updates and optimization

Investment: from $500/month
(We can scale this up if you want faster growth output.)

.cases

successful experiences

IAB Nacional

With over 180 years of history, this is one of the oldest institutions in the Americas. In 1891, it contributed to the drafting of Brazil's First Republican Constitution. The history of Brazilian democracy is intertwined with that of the IAB, which today works to defend the Democratic Rule of Law.

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