Turning a Strong Product into a Premium Experience

Requested by Bob

LAION

DigitalFin Advisor already has a solid, custom-built product.

The purpose of this mission is not to redesign the UX, but to elevate perceived quality, clarity, and narrative power, ensuring the platform instantly communicates its value to founders, CFOs, and high-level talent.

This proposal focuses on video, illustration and vector systems — all easy to integrate into a custom-coded platform and designed to scale.

Prepared by Laion LLC.

Dated January 30th, 2026

1. Hero Section — Institutional Video (Top Priority)

Objective

Make DigitalFin Advisor immediately understandable and credible within the first seconds of the visit.

The hero video will clearly express:

Your positioning at the crossroads of finance, consulting, talent & technology
How the platform works:
- talent onboarding
- client project posting
- interviews
- AI + human matching
The human, relationship-driven and high-standard nature of your approach
Your core audience: start-ups & scale-ups in growth or fundraising phases

Format

25-30 seconds
Autoplay muted on page load (best practice)
Clear CTA to play with sound
Optimized for homepage, presentations, and social channels

Scope of Work

Strategic scriptwriting & narrative structure
Storyboard & creative direction
Motion graphics + custom vector visuals
Professional editing, pacing, and transitions
Voice-over + licensed background music
Web-optimized delivery

2. Illustration & Web Visual System

This package unifies all illustrations and icons across the platform into a single, coherent visual system.

No photography is recommended for this product.

We focus exclusively on custom vector illustrations to ensure clarity, scalability, and a premium feel.

Included Assets

Landing page icon system
Illustrations for:
- Our Convictions
- Our Commitment
- Never Miss an Opportunity
Authentication pages visuals (Sign-in / Login)
Blog category visuals
Visual consistency support for Client & Talent areas

All assets are designed to work together as one visual language.

Conclusion & Investment

Total: $1,800

Includes:

Hero video (25–30s)
Full static vector illustration + icon package
Light UI design recommendations (no redesign)

Payment Terms (Discount Condition)

This discounted MVP price is valid only under the following payment structure:

50% upfront to start the project
50% upon final delivery

Payments via invoice (or your preferred method).

Timeline & Delivery Schedule

Total delivery: 1–2 weeks (MVP schedule)

Day 1–2: Kickoff + content alignment + visual direction
Day 2–4: Script + storyboard + icon direction
Day 4–7: Video production (MVP) + first draft delivery
Day 5–9: Static icons + illustrations production
Day 9–12: Revisions + final exports + delivery package

(Exact calendar depends on fast feedback within 24h per review.)

Revision Policy (MVP)

Up to 2 revision rounds per deliverable group (video / icons+illustrations)
Revisions are focused on messaging clarity + style alignment, not scope expansion

.cases

successful experiences

IAB Nacional

With over 180 years of history, this is one of the oldest institutions in the Americas. In 1891, it contributed to the drafting of Brazil's First Republican Constitution. The history of Brazilian democracy is intertwined with that of the IAB, which today works to defend the Democratic Rule of Law.

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