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Proposal for
CSC Mechanical

Requested by Brian Gordon

LAION

We are a marketing-driven web team focused on building high-performing online experiences. We help businesses stand out in the digital space through strategic messaging, conversion-focused design, and clean, modern development. Our mission is to create websites that generate real results—blending smart strategy, strong copy, and innovative creative execution.

Prepared by Laion LLC.

Dated January 2nd, 2026

Business Overview

CSC Mechanical is an Arizona-based compressed air and industrial piping services company supporting commercial and industrial facilities statewide. CSC Mechanical has operated for 3+ years and has a strong library of real project photography from active installations and service work.

Image by Chris Tingom

Website Objectives

Primary goal


Drive inbound phone calls. The website should establish legitimacy and prompt visitors to call directly.

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Secondary goals

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  • Establish technical credibility with facilities managers and operations leads

  • Communicate competence, reliability, and accountability

  • Support SEO and AI-driven discovery through clear, accurate, non-hyped language

Tone & Positioning

Human-first, technically fluent, and direct.


No buzzwords, exaggerated claims, or sales-heavy language. Authority is conveyed through clarity, structure, and correct terminology.

Proposed Site Map (Page Structure)

Home

  • Clear value proposition

  • Immediate phone-forward CTA

  • Service overview

  • Why clients choose CSC Mechanical

  • Arizona statewide service emphasis

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About

  • Owner-operated business

  • Experience and approach

  • Direct accountability and communication

 

Services

  • Compressed Air Piping Installation

  • Compressed Air System Service & Repair

  • Optional: Industrial / Process Piping

 

Gallery

  • Real project photos

  • Active job sites and completed work

  • Proof of experience

 

Contact

  • Phone-first CTA

  • Minimal form as secondary option

  • Direct contact information

Copywriting Scope

This engagement includes copywriting and page structure for the website above, with writing that:

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  • Demonstrates technical competence without over-explaining

  • Builds trust quickly with risk-aware industrial buyers

  • Encourages phone calls over form submissions

  • Matches the tone expected in commercial/industrial contracting

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Deliverables

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  • Recommended page structure (as above)

  • Draft website copy for each page/section

  • Service descriptions using correct terminology

  • CTA language optimized for phone-forward conversion

  • One round of revisions to align voice and accuracy

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Note: No blog is required at this stage.

Conclusion & Investment

Proposed Services:

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  • Website Build (Wix Studio) — $2,490
    (Home, About, Services, Gallery, Contact — fully responsive + mobile optimization + basic on-page SEO setup + forms + click-to-call CTAs + domain connection support)

  • Copywriting + Strategy Engagement — $250/page. Total: 5 × $250 = $1,250
    (Technical, direct copy aligned with industrial buyers + service descriptions + call-focused CTAs + 1 revision round)

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👉 Total Investment: $3,700

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Payment Terms

  • $485 deposit to begin the project.

  • 50% of the balance at the midpoint (after delivery of first drafts/versions).

  • 50% of the balance upon project completion.

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Payment Methods:

  • PayPal (USD)

  • International bank transfer in EUR/USD (SEPA available)

Optional: SEO + AEO Package (Planned Separately) — $750/month

SEO/AEO can be added to support:

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  • Arizona statewide service searches

  • Compressed air + industrial piping queries

  • AI-readable service definitions

  • Strong geographic clarity and service intent

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This includes competitor/local provider research and a practical strategy aligned with realistic ranking and AI-answer visibility opportunities.

.cases

successful experiences

iab nacional logo

IAB Nacional

With over 180 years of history, this is one of the oldest institutions in the Americas. In 1891, it contributed to the drafting of Brazil's First Republican Constitution. The history of Brazilian democracy is intertwined with that of the IAB, which today works to defend the Democratic Rule of Law.

5.0 / 5

LAION and his team are professionals; they work with agility, speed, and a lot of creativity. I highly recommend them!

Carmela Grune

Carmela Grune

IAB Communications Director

.clients

Timeline (Estimated)

Phase 1 — Home Page Copy + Home Page V1 (Days 1–7)


Days 1–3:

  • Confirm final scope, service list, service area messaging, and phone-forward CTA strategy

  • Draft Home page copy (technical, direct, industrial-buyer aligned)

  • Share Home copy for review

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Days 4–7:

  • Build Home Page V1 in Wix (layout + mobile optimization)

  • Add click-to-call CTAs, credibility sections, and statewide Arizona emphasis

  • Deliver Home Page V1 for feedback

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Phase 2 — Full Site Build (Days 8–18)

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  • Build remaining pages in Wix based on approved structure:

    • About

    • Services

    • Gallery

    • Contact

  • Apply consistent design system across all pages (typography, spacing, buttons, CTAs)

  • Set up contact form (minimal), phone-forward layout, and basic on-page SEO setup (titles/meta, headings, alt text where applicable)

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Phase 3 — Revisions, Launch, and Support (Days 19–25)


Days 19–23: 3 Rounds of Revisions

  • Round 1: content + layout adjustments

  • Round 2: refinement + mobile polish

  • Round 3: final tweaks + QA checklist

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Days 24–25: Launch + Support

  • Domain connection support + final publish

  • Final QA (links, mobile, forms, CTAs)

  • Post-launch support window begins (minor fixes and adjustments)

Questions / Support

If you have any questions at any point, email me at: contact@laionagency.com

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